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Marketing Manager
Vice President, Sales and Marketing
Golden, Colorado
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COMPANY OVERVIEW
Based in Fredericton, New Brunswick, AutismPro provides online professional development, case management and evidence-based resources that equip educators and school staff to confidently meet and manage the unique challenges that a student with autism will present daily. AutismPro's US sales and marketing operations are currently being established in Denver, Colorado. The employees of AutismPro share a common purpose: to help educators improve and strengthen the lives of students with autism.
POSITION SUMMARY
As a Marketing Manager, you will be part of a growing US-based organization that is responsible for developing AutismPro's U.S. K-12 education business. Marketing's current function is lead generation and brand building. Therefore, we are looking for a performance-based marketer who is willing to wear many hats to accelerate the growth trajectory of the business.
You will work in close alignment with the VP of Sales and Marketing to begin building a high performance team that together, will achieve the metrics necessary for growing our business. You will execute on the current plan for the academic year, and help to create next year's plan. Plan elements will include conference and event coordination, online and offline lead acquisition programs, sales support and materials creation, staying current in the minds of our prospective customers, as well as establishing AutismPro as an expert-based brand.
PRINCIPAL DUTIES AND RESPONSIBILITIES
In addition to growing brand awareness within target audiences, a primary responsibility will include generating traffic and leads targets by effectively communicating customer benefits through successful integration of a variety of online and offline marketing vehicles:
1) Marketing integrated program and event development and execution
Manage marketing campaigns end-to-end, including developing campaign strategy, developing and presenting creative brief, evaluating creative options, establishing and reporting on metrics for success
Campaigns can include and are not limited to email, trade show, sponsored events, and web based offers
Ensure that your campaigns are executed flawlessly and in timely fashion
2) Database segmentation and email marketing
Leans on background and experience with CRM systems and direct response marketing and techniques
Develop and implement effective e-mail marketing strategies including contact strategy, segmentation/targeting, ongoing testing and content and creative optimization
Create effective email marketing that will drive value to the recipient and trigger the desired response. Create relevant landing pages or micro sites as needed to support email initiative
Execute multiple segmented email campaigns using Salesforce and Mail Chimp applications
Maintain ongoing data hygiene of our prospect database and uphold data entry protocols
Seek new opportunities to further leverage e-mail marketing and support corporate initiatives
Coordinate and provide reporting to all stakeholders and C-level management on email initiatives
3) Web site promotion, search engine optimization and social community development
Understand our users' behavior, and web habits of educators who turn to the Internet for educational resources information
Partner with our web master and IT staff to build websites, with goal of maximizing segment response triggers, search engine results and creating a strong online presence
Full understanding of online media, such as pay-per-click, banner advertising, sponsorships, search engine optimization, online aggregators, social media, and analytics used to measure these programs
Maintains a positive browsing experience for all users within the website by keeping website current and dynamic and continually searching for new creative ways of increasing response and conversion rates.
Responsible for editing and/or creating new website content that can include use of new images and new media
Develop and integrate new, creative methods for attracting customers to our products such as Facebook, Twitter and other social media programs. Oversee social media feedback and response
4) Communications, PR, sales support, and metrics
Manage to and update regularly the annual marketing calendar for all offline and online activity
Stay abreast of the competitive landscape and alter messaging to maintain lead. Conduct annual competitive analysis
Regularly interface with all sales representatives to understand their needs for marketing assistance
Create mini campaigns and publish sales tools and resources that can assist the sales team in their respective territories
Partner with our media vendors and PR partner and vendor to coordinate content sharing and syndication opportunities and to identify maximizing points of campaign integration
Perform a detailed quarterly analysis across programs, campaigns and segments and make actionable recommendations for improvement. Provide regular updates to internal cross-functional partners.
QUALIFICATIONS
BA/BS required from an accredited university in marketing or related field, MBA or advanced degree a plus
5-10 years of marketing or marketing communications experience
3-5 years online marketing experience
Demonstrated success in conventional and performance marketing initiatives. Previous coordination of details and tactics should include event coordination, web-based marketing initiatives and successful outcomes utilizing email marketing best practices and industry best practices
Demonstrated copywriting success in all formats of marketing communications; is an engaging and articulate writer and an active participant in social media
Hosts strong customer and motivated-learner orientations
Basic knowledge of autism and special education system desirable
Exceptional attention to detail and ability to effectively multi-task
Energy, motivation, and commitment to drive to results in a fast-paced environment
Passion for the online marketing space with a solid understanding of direct marketing principles
Well developed analytical and MS Excel skills and familiarity with core email marketing metrics
Exceptional planning and project management skills and enjoys rolling up sleeves to execute to success
Develops and manages complex marketing programs or campaigns that meet or exceed sales plans and marketing metrics
Can manage time and project details and can communicate appropriately if plan is off target
Thinks strategically - informed by data and competitive analysis to represent the customer
Prioritizes business opportunities to ensure focus on projects with the biggest ROI or strategic impact
Excellent verbal and written communication skills
Understands brand promise and ability to ensure consistent, on-brand messaging
Positively interact and work effectively with all levels of management.
Passion for understanding customer needs and using customer insights to drive effective and engaging content
Competent in marketing applications: Webex, Salesforce.com, MS: Word, Excel, and PowerPoint
Ability to travel to tradeshows, Canadian headquarters (approximately 30%)
Ability to travel up to 30% of the time
COMPENSATION
Base compensation of up to $65K with the opportunity to earn $75-80K first year. In addition to offering competitive compensation, our client also offers a benefits package.
Qualified and interested individuals should contact
for more information.
